Institutional Logo Research

Institutional Logo Research

Institutional logos appear at the beginning of any film.  This allows the producers of the film to brand what they have produced. It is important that they look appealing and interesting so that audience’s members remember the logos.

Independent films usually have more logos at the beginning compared to mainstream films. This is because they have a lot more help for the funding of their films, so the companies need to be credited for the work they have done. Another reason for this is advertisement as it allows the institutions involved in the production of the film to gain potential popularity. This is because, if the audience enjoy the film and remember the institutions involved they could potentially watch another film by the same producer and could gain a good reputation from featuring in the film at the beginning.

The logos that Independent film companies produce are often a lot less complex than those of mainstream companies, they are usually simpler and this is due to the fact that they don't have the funding to create big, animated logos.

The institutional logos began as just pictures which were black and white at first however, over the years, they have developed a lot. They now include sound and even animation. This shows how successful the company is, as they have enough money to use different technologies in order to create animated logos.

Though on the other hand, logos produced by independent institutions may not have necessarily have developed as much in comparison to the mainstream institutions because it would involve have big budgets and expensive equipment which is something that independent film producers don't have always have.

Cameron Eade